Printing errors: a rather pubic embarrassment.

Yes. That typo is intended… and the pun is too. Jokes aside, this is something that happens far more often than it should. Printing errors are everywhere. It is a more common phenomenon than you think. It stems from not enough quality control checks and a rushed...

The Power of Cross Media Marketing Campaigns

Cross media marketing is something that I promote a lot in these blogs, but I’ve never fully described the benefits. What even is cross media marketing? Well, it’s the combination of; Traditional print (direct mail, signage and POS) with digital media (mobile, web and...

The Value of Split Testing Marketing Messages

  Being in a marketing role is all about coming up with new ideas, ‘thinking outside the box’ or ‘trying something new’. If you are involved in marketing, you will hear this kind of thing all the time. Even more so if you googled ‘top marketing tips’, i bet these...