by Darah Lynch | May 17, 2017 | Uncategorized
Yes. That typo is intended… and the pun is too. Jokes aside, this is something that happens far more often than it should. Printing errors are everywhere. It is a more common phenomenon than you think. It stems from not enough quality control checks and a rushed...
by Darah Lynch | May 10, 2017 | Uncategorized
Cross media marketing is something that I promote a lot in these blogs, but I’ve never fully described the benefits. What even is cross media marketing? Well, it’s the combination of; Traditional print (direct mail, signage and POS) with digital media (mobile, web and...
by Darah Lynch | May 4, 2017 | Uncategorized
Being in a marketing role is all about coming up with new ideas, ‘thinking outside the box’ or ‘trying something new’. If you are involved in marketing, you will hear this kind of thing all the time. Even more so if you googled ‘top marketing tips’, i bet these...
by Darah Lynch | Apr 26, 2017 | Uncategorized
Printed marketing materials can often be considered expensive, and in the hands of the inexperienced can often miss the mark. However, to say that print marketing is dead is just not the case. We are moving in to a more digital world yes, but don’t be fooled....
by Darah Lynch | Apr 12, 2017 | Uncategorized
Marketing is all about connecting and effectively communicating with customers and stakeholders to maximise the client base, grow the business and strengthen the brand. More and more businesses are now realising how essential effective marketing is with 77% of...
by Darah Lynch | Mar 29, 2017 | Uncategorized
Being relatively new to the printing world and also a millennial, I find myself slap bang on the border of the print and digital divide. Print has always been the cornerstone in retail marketing for generations. Being one of the greatest technical advancements to...
by Darah Lynch | Feb 25, 2017 | Uncategorized
Who wouldn’t prefer to live without unnecessary hassle? But let’s face it, in the modern world it’s hard to avoid – especially if you’re in marketing. What with the ever increasing number of digital and social media channels to manage,...
by enjoy! Admin | Oct 4, 2016 | Uncategorized
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